I Am Ninoy.

iamninoy shirts designed by Team Manila. From: Inquirer.net

 

I am a hero.
I do what I believe is right.
I do what I believe is good.
I fight for justice.
I fight for freedom.
I am a hero.
In a big way, in a small way.
In my own way.
I am a hero.
I am Ninoy.

I bought the Team Manila shirt with 5 eyeglass as the design last Friday. Yes, the advertising consultant is right. In order for the values and heroism of Ninoy to live on in the present generation, it has to come up with an advertising campaign that ticks. What better way than delivering the message through t-shirt. This is like Bono’s RED campaign before.

The idea of iamninoy is not encouraging the youth to do massive scale of heroism. But rather to do small deeds like offering your seat to an elderly in a bus or MRT. Likewise, this is also to veer the definition of hero from the politicians, celebrities that you saw on TV, or sports icon, to the ordinary you and me who makes sure that this country treads the path to economic progress.

According to the iamninoy campaign:

This advocacy puts its core belief in one thing – that it is the youth of today who are empowered and ready to step up and wear the mantle of heroism. Not necessarily through massive acts on a national scale, but through such simple deeds as offering one’s seat on the bus, or by picking up their litter, or by treating their peers with the utmost dignity and respect.iamninoy calls upon today’s youth from all walks of life, free of political affiliation, socio-economic class, or geographic location, to make a change in this world by standing by the same values that Ninoy Aquino lived and died for 25 years ago.

Through a simple credo,

Go on. Be a Ninoy.