The new Kindle family.

“There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.” — Jeff Bezos, Amazon founder and CEO, on the release of Amazon Kindle Fire

I love Kindle, and it is a must for serious readers. I own an old Kindle, international 3G version and I was satisfied with it. It is very convenient to use, especially if you are travelling where you don’t have to bring thick books in your luggage (and eventually erase your worries about excess baggage charges).

So when Jeff Bezos announced few weeks ago the new variants of Amazon Kindle, I was delighted even if I don’t live in the US where most of the features of the new batch will be (initially) available. Of course, the darling of the launch is the Kindle Fire, a colored touch screen tablet that will compete with Apple’s iPad and Samsung Galaxy Tab. During its release, I was in a hotel in Ortigas (it was nighttime in Manila) and I was busy tweeting about it cause its just beautiful.

The most enticing part of it is its price, at US$199. Very much cheaper than the cheapest iPad or Samsung Galaxy Tab. Amazon is now entertaining pre-orders, and will be available for purchase and delivery by November (?).

Drooling here.

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